End of an Era – Partnership Between DEKRA and Nico Hülkenberg Ended After 14 Years
Sponsoring bearers of hope in Grand Prix racing is already a tradition at DEKRA. In 1991, the Stuttgart-based company entered Formula 1 as a partner of Michael Schumacher. In 1994 and 1995, while driving for Benetton, Michael became the first German racing driver to win the world championship title, with the images of him and his DEKRA cap going around the world. Up to the end of the eight-year partnership after the 1999 race season, Michael celebrated countless wins as a brand ambassador of DEKRA.
DEKRA has supported 31-year-old Nico’s career since 2004, from his time in karting. And the sponsorship commitment again proved to be a success story. Nico not only ascended to the racing car with aplomb, but also rose rapidly in the junior categories. By the time of his dominant title win in the A1GP nations series for Team Germany and his overall victory in the Formula 3 Euro Series at the latest, he had caught the attention of the Formula 1 teams. His entry into the premier class as a regular driver for the 2010 season was the logical consequence.
In the following years, he drove for the Indian racing team Sahara Force India for a total of 5 years and spent one season with the Sauber F1 Team.
Then, in 2015, Nico celebrated his biggest success so far. After 24 years, an active Formula 1 driver finally managed again to win the globally prestigious 24 Hours of Le Mans race.
In 2017, Nico even achieved a move to a factory team and is now in his third year driving for the Renault Sport F1 Team, with which he even achieved fourth place in the constructors’ championship in 2018. In addition to the major success of becoming the “best of the rest” with his team, Nico achieved a sensational seventh place in the drivers’ championship.
Despite all these successes, DEKRA has decided to realign its sponsoring activities and not to continue its partnership with the likeable Formula 1 star.
Hence, it will be unusual not just for the DEKRA staff but also for Nico’s fans around the world when, from 15 March, he will no longer be our brand ambassador and will go to the starting grid without the DEKRA logo.
We thank Nico wholeheartedly for a fantastic time together and, of course, we continue to keep our fingers crossed for him to have a successful and above all accident-free racing career.
KEEP ON FIGHTING, NICO!